Kala, who is based in Miami, believed in this thesis so strongly that she doubled down on it, launching an early-stage Web3 fund called, well, “Double Down.” (A nod, of course, to blackjack.) In late 2022, Kala raised $30 million for the fund (whose backers include blue-chippers including Chris Dixon and Marc Andreessen), and she now focuses on Web3 projects that impact consumer culture. “My overarching thesis has always been about the why and how people spend their time, money, and attention,” says Kala. People increasingly spend their time and money online. Web3 (in theory) lets them do it better and with more ownership.