Cryptocurrency exchange and Web3 technology developer OKX has been making moves in the metaverse space over the past month, with its latest announcement showcasing its commitment to immersive experiences for fans. The company has launched its first immersive metaverse fan experience as part of its “OKX Collective.”
On April 3, OKX revealed its collaboration with Manchester City footballer Rúben Dias, called “Train Like Dias.” According to the announcement, fans can virtually experience Dias’ favorite training techniques and receive coaching and tips. The experience is open exclusively to fans within the OKX Collective metaverse.
Haider Rafique, the global chief marketing officer at OKX, believes that this new immersive experience will help connect fans and stated that “is another great example of what this technology allows. The possibilities that Web3 can offer are vast and only limited by our own imaginations.”
OKX and Manchester City officially became partners in July 2022, and the platform has hinted at future offerings of Web3-content from other players on the team, including Alex Greenwood, Ilkay Gündoğan, and Jack Grealish.
The metaverse continues to be the next frontier to explore connections between physical reality and Web3 applications, as seen with “Train Like Dias.” However, recent events surrounding metaverse development have been mixed after Disney reportedly scrapped its metaverse division. That came only a week after rumors began circulating that Animoca Brands, a prominent metaverse developer in the space, made cuts of around $200 million to its metaverse fund. Animoca promptly denied those claims.
On the other hand, South Korea launched a “Metaverse Fund” on March 12, intending to accelerate metaverse initiatives within the country. Automotive manufacturer Nissan has also recently filed multiple Web3 trademarks and trialed sales in the metaverse.
OKX’s “Train Like Dias” collaboration is a prime example of the opportunities that the metaverse can offer. It allows fans to connect with their favorite players in a virtual space and experience training techniques that may have previously been inaccessible. The potential for Web3 to create immersive experiences is vast, and OKX’s latest move in the space is a testament to the technology’s capabilities.
Since OKX’s partnership with Manchester City, the company has been working to establish a stronger presence in the metaverse space. The collaboration with Dias is just the first of many future offerings the platform has planned, and fans can expect to see more Web3-content from other players on the team.
However, recent events surrounding metaverse development have been a mixed bag. While South Korea has launched a “Metaverse Fund” to accelerate initiatives in the country, Disney reportedly scrapped its metaverse division, and Animoca Brands was rumored to have made cuts to its metaverse fund. Despite these setbacks, OKX remains committed to exploring the possibilities of Web3 and providing fans with immersive experiences.
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