Free Promotional NFTs, Crypto Airdrops Would Be Banned Under New UK Rules, FCA’s Matthew Long Says

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The U.K.’s strict crypto financial promotions rules will come into effect on Oct. 8, according to a report the FCA published on Thursday. Under these rules, crypto will be categorized as a “restricted mass market investment,” and will require adverts on crypto to have clear risk warnings. What’s more, incentives for the general public to invest in cryptocurrencies will be banned.

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