Would you skip the fries in favor of a digital side?
Burger King announced Monday that it is teaming up with investment platform Robinhood to offer Royal Perks loyalty members the chance to win a “side of cryptocurrency” – including Dogecoin, Ethereum or Bitcoin – starting Monday. The offer comes as cryptocurrency, a digital currency, continues to gain interest.
Maria Posada, vice president of digital guest experience for Burger King North America, told USA TODAY in a statement that it was a “natural fit” to partner with Robinhood to offer crypto to customers with current conversation around cryptocurrency.
The fast-food chain is “offering crypto in a way that’s accessible and digestible (literally and figuratively) – through our food,” she said.
Through Nov. 21 or while prizes last, Royal Perks members who spend $5 or more on the Burger King app, website or in-restaurant using “My Code” (a code requested during checkout) at participating locations will be rewarded with cryptocurrency.
“The primary prizing offered is Dogecoin, a few lucky members could receive a full Ehtereum or Bitcoin,” Burger King said in a release.
Eligible Royal Perks members will be given a crypto coin when making a qualifying purchase with a limit of one prize code per day. As of Monday, 20 Bitcoin, 200 Ethereum/Ether and 2,000,000 Dogecoin were available.
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The fast-food chain shared a promotional series of videos on YouTube “How to Crypto with Burger King.”
In order to claim a coin, customers should start by downloading Burger King’s mobile application or visiting BK.com and registering to become a Royal Perks Member. Then, customers can make a $5 pre-tax purchase on the app, website or in-restaurant using “My Code.” Then wait for an email with instructions on how to claim the crypto on the Robinhood mobile application in your Robinhood Crypto account. Existing Robinhood Crypto users do not need to create a new account.